Thanks their thirty-year experience in the dog nutrition industry, in 2005 the Conforti family founded  Necon Pet Food and created the Atletic Dog brand. This brand initially aimed at creating food products specially conceived and formulated to meet the needs of competition and working dogs.

Our experience in the competition dogs industry and our know-how when it comes to meeting their needs represent our foundation stone towards creating other Atletic Dog products, expanding our array of products up to those currently available in our catalogue.
Our current array of products offers a wide range of food products formulated according to the various nutritional needs of dogs. Thus, our products are capable of meeting the needs of competition and work dogs participating in the most prestigious competitions, ranging from the most sedentary couch dogs to the most sensitive dogs that need a specific nutrition.

Painstakingly selected raw material, an exclusive processing suitable for maintaining nutritional values and the constant technological update and research make of Atletic Dog products the ideal solution to your dogs’ demand for top quality nutrition.